Avaya

Brand Strategy, User Interface,

Brand Strategy, User Interface,

Cover of a brand guide titled 'VYNE Brand Guidelines' with a photo of a man looking at his phone in an office setting.

Making connections that matter most

For a cloud communications priding itself on connecting the world through their workstream collaboration services, Avaya’s visual identity was anything but unified. I worked with a team to analyze the disparate elements of their website and materials to provide guidance for their marketing team.

Avaya’s 2018 brand guidelines summarized these findings and gave them the brand vision the desperately needed. Through this tookit we enabled their marketing to become full-blown ambassadors, confident in telling their story.

Collage of presentation slides featuring branding, guidelines, and visual design information for Avaya, including images of people in meetings, charts, and logo variations.
A photo of a man with short dark hair and light blue eyes, wearing a light gray dress shirt and a dark striped tie, looking to the right. The background is blurred with warm lighting. The image is overlaid with a graphic of two overlapping speech bub
Diagram of layered image creation process showing background, pattern, shadow, and cutout layers with a man in a suit holding a tablet to the right.
Red and black maze pattern with intricate geometric lines.
Collage of two website homepage screenshots for Avaya with images of diverse people, product descriptions, and navigation menus.

Leading by example

When it comes to a successful brand guideline the proof is in the pudding. It’s essential to demonstrate the extendability of a design system through mockups and, in the case of Avaya, by injecting the updated system into their live website.

This ultimately led to an additional scope of work to revisit their existing user experience, design a responsive UI pattern library, and give the Avaya intranet a visual overhaul.