Ritual Chocolate

Brand Strategy, Identity, Packaging,

Brand Strategy, Identity, Packaging,

Colorful chocolate bar packaging arranged in a row with varied colors from red to purple, featuring geometric designs and text that indicates flavors from Madagascar to Peru.

Bean-to-bar beautification

I lead designed the identity and packaging for Ritual, a bean-to-bar chocolaterie in Park City, Utah. Through extensive (and delicious) competitive analysis, we conceptualized a design system that optimized shelf presence and innovated a unique packaging die that best fit the outdoor lifestyle. Our final product fulfilled mission objectives and was featured in Communication Arts and The Dieline.

Green packaging for Ritual Chocolate Fleur de Sel, dark chocolate with sea salt, 70% cacao, 2.12 oz (60 g).
Close-up of a chocolate bar packaging with a mountain silhouette and a tan paper bag on top. The packaging displays information about Vegan, batch number, harvest year, ingredients including cacao, organic cane sugar, and allergy info. The background
Colorful boxes of Ritual chocolate bars with geometric line art designs and the Ritual logo.

Visual terroir

Through design system and strategic design nuances, we paired each box design with the country of origin and respective flavor profile contained within.

Multiple chocolate bars with geometric patterns and a logo reading 'Ritz' on a white surface.
A brown paper package with a black logo that reads 'Ritual Chocolate' in cursive, inside a diamond-shaped border with geometric accents.

  • Ritual Chocolate's alright with me, pretty mama.

    ~ Austin Butler (paraphrased as Elvis)